I don’t do status quo. I help teams build the systems, structure, and clarity they need to do better—by design.

Better Isn’t Just a Name.

It’s How I Work.

You Can Make It Work, or You Can Make It Better

I’m Bethany Jacobs—operations consultant, systems strategist, and founder of Better by Design.

I started this company because I don’t believe in “good enough.” I believe in better.

Better systems.

Better communication.

Better use of the software you’re already paying for.

Better-designed teams that actually work well together.

And ultimately—a better experience for your clients and your staff.

If you’re tired of doing things the hard way, running on chaos, or letting tools collect dust instead of driving results—I’m here to help you build the business behind your business.

What I Do (With the Right Support)

When you work with Better by Design, you work directly with me.

But depending on your project scope, I bring in my trusted support team—assistants, systems builders, and specialty consultants—to make sure we can move fast and go deep.

Together, we can:

  • Optimize your systems and platforms (like CINC, Vantaca, HubSpot, Monday.com, ClickUp, and more)

  • Build custom CRMs, SOPs, dashboards, and automation

  • Train and align your team to actually use the tools you’ve invested in

  • Design team structures, hiring plans, and accountability systems

  • Support you as a fractional operator or strategic partner in the background

We don’t just implement what you ask for.

We challenge it, refine it, and build it better.

Who I Work With

I specialize in the community association management (CAM) world—helping management companies and leadership teams optimize their platforms, streamline their operations, and grow without falling apart behind the scenes.

But I also support:

  • Founders in startup or reset mode

  • Peer group platforms and membership programs

  • Educators and nonprofit leaders

  • Service businesses with small, high-capacity teams

If you care about structure, excellence, and doing things right, we’ll probably get along.

How I Work

My style is hands-on, process-driven, and direct. I’ll ask the hard questions, spot the inefficiencies, and roll up my sleeves to fix what’s broken—or build what’s missing.

You won’t get fluff.

You will get:

  • Clear systems

  • Aligned people

  • Tech that works

  • Structure that scales

I’m not here to just “make it work.”

I’m here to make it better.

Let’s Build Something Better Together

Whether you need to optimize your software, design a smarter org chart, or finally build a business that runs like one, I’d love to talk.

Schedule a free consult

Let’s Talk!

Interested in working together? Fill out some info and I will be in touch shortly. I can’t wait to hear from you!